Multi-media Account Representative

Lockport Union-Sun & Journal   Lockport, NY   Full-time     Advertising / Marketing / Public Relations
Posted on March 27, 2024

Now's your chance to start a rewarding career in media sales as a multi-media account representative! We are looking for motivated individuals to join our team in connecting local businesses with our community audience through print and digital advertising. As the local newspaper, working with businesses large and small, strengthens our community and the ability to keep a pulse on what businesses need. Combining community, creativity, and local is a winning combination. A multi-media account representative will solicits and sells advertising space and/or develop new business with non-advertisers for the Lockport Union-Sun & Journal, Niagara Gazette and Hometown Extra newspapers, digital products, digital tactics, commercial printing, direct mail, special sections, and other related publications and products to businesses, other establishments and individuals within an assigned territory either by telephone or in person.

Duties would include: All functions must be performed within established company standards for quality and quantity of work, and other qualification standards such as attendance and rules of conduct. Other duties may be assigned. • Meets and communicates with existing and prospective customers and clients in person, by telephone, text messaging, e-mail to persuade customer to buy advertising space; explains types of services or products offered and provides quotes/pricing. Maintains proficiency in knowledge of advertising products’ value propositions and sales techniques through company training. • Displays or demonstrates products using samples or promotional material and emphasizes salable features to both existing and potential customer and/or clients of the organization. Coordinates group promotions and sales campaigns. • Gains and maintains knowledge of territory, market conditions, competition, analyzes market data and determine customer/advertisers needs and growth potential to improve efforts and increase sales. • Develops new leads and prepares list of prospects; moves prospects through the sales funnel; travels assigned territory to service and develop new and existing advertisers; maintains continual communication with current and prospective clients to maintain and increase business. • Obtains pertinent information concerning prospect's past and current advertising for use in sales presentation; and researches source information to effectively present clients with growth opportunities within the market. • Processes advertising from point of sale to reader; accurately quotes rates, credit terms, and prepares sales contracts; orders entry, layout, and design on all orders obtained; conducts proper follow-up as required. • Maintains accurate files and keeps up-to-date account information within the company’s CRM program; prepares and maintains report on sales activities; keeps managers informed of territory activity; prepares monthly revenue projections using gap planning tool. • Works closely with ad hub to ensure advertisements are processed and prepared accurately by deadline schedules. Assists department in the absence of co-workers as necessary. • Responsible for handling account collections when necessary and appropriately returning the funds to the organization following standard accounting procedures. • Maintains accurate electronic ad records and related information or material. • Media Sales Consultants are responsible for their client’s ad approvals and relaying these ad approvals to the Ad Traffic Controller, by telephone, e-mail or in person. • Conducts follow through with advertising customers and clients to ensure satisfaction.

This is a full-time position with a base salary ranging from $30,000 to $65,000 based on a combined base salary and average commission potential. Our company offers a competitive benefits package and paid time off.